Mother’s Day is almost here. For those of us with moms who are still living, we get her a card, give flowers or candy, take her to dinner, or have a gathering at the house. For those with mothers who have passed on, we visit her grave, or tell stories that bring her spirit back to life, if just for a moment. While all these activities create memories, there’s also a way to create more lasting memories. That way is giving to a nonprofit that reflects your mother’s values.
Here are our thoughts. First, find time to talk with your mother to learn what is most important to her. Ask about what is closest to her heart, those experiences that shaped her, or her vision for the future. You may feel you know her answers, but if you ask, you may be surprised. The conversation itself could be a gift: an opportunity for your mom to share her values with you. If your mother has passed, recall her dreams, values, and passions.
Your next step is research. Which nonprofits embody your mother’s values? If the answer is education and treasures her alma mater your search should be simple. The same would be true if her passion is her place of worship. If she is or was committed to children’s welfare and development, the environment, hunger, homelessness, or increasing women’s political participation you will need to research. Look online. Talk to friends, family members, and colleagues.
Before giving, do a little more research on the top two or three organizations you feel are a good match. Use Charity Navigator or Candid Guidestar to make sure the organization is legit. The last step before making a gift is to call the organization directly. Share that you want to make a gift in your mother’s honor, and that you want to encourage others in your family to join you in doing so. Ask about upcoming events and volunteer opportunities.
Your next step is to get into action. Now that you know the organization you want to donate to, make a gift. You can dedicate your gift by officially making it in her honor. And, with many organizations you have the opportunity to share about your gift via social media, encouraging others to give. Imagine if 10 of your friends and family members also made a gift. Your mother would be honored 10 times over.
Finally, take time to let your mom know what you have done. This is also a time to let her know about the nonprofit’s upcoming events and volunteer opportunities. She can decide if and when she wants to get involved.
Use this method to celebrate the women in your life. Consider young mothers, the women in your neighborhood who helped raise you, or perhaps a favorite teacher. If your mom has passed, honor her with a gift that keeps her legacy alive.
We wish you a Happy Mother’s Day.
© 2026 Mel and Pearl Shaw, authors of “Prerequisites for Fundraising Success.” We provide fundraising counsel to higher education, nonprofits, and philanthropy. Video conferencing always available. Visit www.saadandshaw.com.
