Show How the Money Was Spent
Trust and accountability are a critical in the nonprofit sector. In this column we encourage nonprofits to sustain trust by being transparent about how funds are utilized.
Category Archives: FUNdraising Good Times
Introducing Your Fundraising Plan
In this column, we share an outline of a fundraising plan that can help lead you to fundraising success!
Did your nonprofit make the needle move?
The phrase “making the needle move”, is used in business to set goals. For nonprofits, the phrase is the same, though the impact – and how we measure it – is different. Learn more in this week’s column!
Fundraising Styles
In this column, we characterize two types of fundraisers: donor cultivators and donor chasers. We urge our readers to observe their staff and volunteer fundraisers to see which characteristics they closely resemble.
Do you have the resources to start a nonprofit?
Time, money, people and resources are required to sustain the operations of a nonprofit. In this article we ask critical questions and share resources for those interested in starting a nonprofit.
Special events – all you need to know |An interview with Toni Brown – Part Two
We’re back to complete our two-part interview with Toni Brown, principal and CEO of The Brown Wynn Agency.
Special Event Management: An interview with Toni Brown – Part One
Special events play an important role in the life of many nonprofits. These are an opportunity to bring people together in support of a common cause, extend your brand, engage new and continuing donors, create a memorable experience, and most importantly raise money. To help you take your event to the next level we asked a few questions of Toni Brown, a talented and highly experienced special events producer and co-founder of The Brown Wynn Agency in New York. Saad&Shaw: Let’s start with the bottom-line question: Does hiring a special events manager guarantee that your event will be successful? Toni Brown: There really are no guarantees when it comes to events. Many factors including, competing events, poor past performance, severe weather, and local emergencies can affect the outcome of a […]
Please Don’t Call Fundraising “Professional Begging”
Fundraising is a distinguished profession, with standards, training and ethics. In this column, we address the misconception of equating fundraising with begging.
Telling Your Story: Numbers vs. Words
This week’s column outlines the advantages of telling your organization’s story in more ways than one and provide examples of valuable data worth sharing.
Talking About Your Talking Points
In this week’s column we provide tips on optimizing your organization’s talking points to increase fundraising success.