Lost and Found Donors
We are entering the height of fundraising season! Giving Tuesday is November 30th, and then it is fundraising nonstop until the end of the year. Are you ready? When it comes to year-end fundraising, many organizations focus on ensuring those who gave in the prior year will make a gift this year. The next priority is often new donors: who can we attract through our events (live, virtual, and hybrid); who will give through our online giving portal; and will we bring in donors from our social media? The group that is often overlooked is lapsed donors. In the language of fundraising, a lapsed donor is an individual or organization who made a gift in the past but did not give last year. We recommend creating a team that specializes […]
