Some grassroots organizations and long-established institutions have a requirement and a commitment to ensuring board members represent the people they serve. The idea is that the voices of those being served should be at the table making decisions for the organization. In some instances, these policies are a response to “other people making decisions for us.” In other instances, board representation is a result of how the organization evolved. In still other instances, board representation is driven by funding requirements. A great benefit is the focus on ensuring the needs of those being served or educated are understood and met. But sometimes this results in a lack of board-led fundraising and access to wealth. What is a nonprofit to do?
We believe that nonprofit organizations and institutions need to operate in accordance with their bylaws and their values. They also need to ensure their financial sustainability. This requires looking carefully at who serves in governing and advisory roles and balancing these to best meet multiple demands. You want to build a combined group of leaders who are committed to your nonprofit, its mission and vision. Some will be focused on governance, some will be focused on fundraising, some will be focused on both. They can occupy different positions, but there should be ample opportunities for all of these leaders to meet together and gain insights and understanding from each other. For example, you may have a development committee of the board that is led by a member of the board with the majority of members being non-board members who are committed to securing funding for the organization. Or you may have an advisory board led by a board member that provides direction and insights related to how community members are responding (or not responding) to new or continuing services.
We often hear of diversity in terms of bringing people of color, or LGBTQ+ people, or immigrants, or women of all backgrounds into the leadership of existing organizations. These entities want to be more inclusive. They may want to engage new consumers, constituents, or access to markets that have been historically challenging to engage. Diversifying leadership has been a tool for bringing new perspectives to the table, and to gaining access to new relationships. Those organizations that are “minority led” are also benefiting from diversifying their leadership. They are doing it in reverse, identifying and inviting people of power, wealth, and influence from the majority population.
Here’s what we know: you want to be strategic when recruiting board members and advisors. Make sure you have defined roles and responsibilities for each group and each individual member. Grant authority – as appropriate – to these entities so they are empowered to make a difference in the life of your organization. Your goal is to create balanced and harmonious relationships with your board members and advisors so that all are focused on building a responsive and sustainable organization.
© 2025 Mel and Pearl Shaw, authors of “Prerequisites for Fundraising Success.” We provide fundraising counsel to higher education, nonprofits, and philanthropy. Video conferencing always available. Visit www.saadandshaw.com.
